Becoming a lifestyle brand

Club Med unveils a modernized brand identity designed by Bleu Paris studio — the first rebranding since 2014.
Club Med’s updated creative branding signals an exciting evolution of our brand territory. This makeover is part of a bid to re-energise the brand, revive our personality and make it the most desirable lifestyle holiday brand on the market. Discover the video >
 
We are returning to our brand essentials:
simplicity, epicureanism, nature, luxury, freedom.
That’s l'Esprit Libre - the new Club Med brand campaign >

Our emblematic brand signature evolves

A "less is more" transverse approach
Our updated Logos fit the brand’s core essence of simplicity and authenticity.

A strong and unique style, with our signature “pas de côté”.
Our new Art Direction to storytell and showcase the Club Med’s singularity and our Resort icons form a playful, hand-drawn and premium collection of emblems.

Premiumness to increase both brand and product desirability
Our new Color Palette of earthy colors conveys a desire to harmonize with nature. Our Exclusive Collection range has also been refreshed with new visual codes to showcase our luxury experience.

Discover our Exclusive Collection >

Summer in the Alps >

Our commitments >