THAT’S L’ESPRIT LIBRE

CLUB MED THAT S L ESPRIT LIBRE

Discover a new art of living

The new Club Med brand campaign

1 - A new brand campaign

Create your own sunshine

A new brand campaign with a powerful tagline:

THAT’S L’ESPRIT LIBRE See the video >

L'Esprit Libre represents those moments when we finally feel on vacation,
disconnecting from the worries and mental burden of everyday life,
to fully embrace the present moment.

  • When you get up, only to lie down elsewhere,
  • When the only laundry you hang, is your swimsuit over a chair’s armrest,
  • When you’re so laid-back, you can’t remember when you last wore shoes,
  • When you’re so completely carefree, the only thing on your mind is a sun hat...

THAT’S L’ESPRIT LIBRE !

What day is it

What day is it ?

If the only question on your mind is... what day is it?
That's l'Esprit Libre !
See the video >

Discover a new art of living

Discover a new art of living

Snow holidays:
When the only thing you have to decide on is... Ski or Après-Ski...
That's l'Esprit Libre !
See the video >

The only reason you get up

The only reason you get up

Sun holidays
If the only reason you get up is to lay down somewhere else...
That's l'Esprit Libre ! See the video >

2 - Discover the backstage

Feel free to be free

Discover the backstage

SEE THE VIDEO >
This campaign was created by 180 Agency, based in Amsterdam, collaborating with the director Jules Renault and the photographer Ronan Gallagher.

Together, they pay a heartfelt tribute to Club Med's origins, which emerged as a necessity in post-war Europe, and pursue a refreshing creative shift.

Finally, That’s L'Esprit Libre campaign represents a gift of well-deserved peace of mind and a chance to embrace a new way of living, full of freshness, freedom, and elegance.

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