
A new brand campaign with a powerful tagline:
THAT’S L’ESPRIT LIBRE See the video >
L'Esprit Libre represents those moments when we finally feel on vacation,
disconnecting from the worries and mental burden of everyday life,
to fully embrace the present moment.
- When you get up, only to lie down elsewhere,
- When the only laundry you hang, is your swimsuit over a chair’s armrest,
- When you’re so laid-back, you can’t remember when you last wore shoes,
- When you’re so completely carefree, the only thing on your mind is a sun hat...
THAT’S L’ESPRIT LIBRE !